When my parents were very new to their Christian faith, they had a preacher who stressed the significance to them of being intentional about their relationship with God and making sure that it was a part of their everyday lives. One of the passages that he emphasized was what the Israelite people called the Shema from Deuteronomy 6:4-9. One writer calls this passage, “the essence of Judaism” because it drives home the fact that “God must be loved and obeyed at all times.”

The text reads in part, “Love the Lord your God with all your heart and with all your soul and with all your strength. These commands that I give you today are to be on your hearts. Impress them on your children. Talk about them when you sit at home and when you walk along the road, and when you lie down and when you get up.” My parents took this passage to heart. While we didn’t “walk along the road” a whole lot, we certainly drove along the road for hours at a time and many of those hours were filled with conversations about God and what it meant to walk in relationship with Him. 

As you will read in this issue of Reflections, Lubbock Christian University has fostered a new brand promise that declares, “We Walk with You.” The essence of our brand promise is that we are committed to intentional relationships with our students that will help them deepen their relationships with the Father and ultimately to discern His will for their lives. 

Walking with our students is nothing new at LCU and that’s one of the reasons it rings so true and authentic as a brand promise. Faculty, staff, and administrators have been walking with our students since its founding in 1957. Whether it was President F.W. Mattox pouring concrete for sidewalks beside students, K.C. Moser introducing students to the concept of grace, or June Bearden challenging her theatre troupe to speak loud enough to be heard on stage, Lubbock Christian University has a legacy of walking with and significantly influencing our students. 

You will read about how Dr. John Delony was influenced by many across campus; how our faculty influenced students on a medical mission trip in Peru; how our nursing faculty continue to influence with our first ever cohort of doctoral students, and more. In all these examples, you will witness how the LCU brand promise comes to life, and I hope you will remember a time when an LCU professor or staff member walked with you. 

Your continued support of Lubbock Christian University helps us to continue to walk with our students. 


Scott McDowell, Ed.D. 

President, Lubbock Christian University